Industry Solution – FMCG-Mininglamp Technology

FMCG

Starting from the core needs of brand merchants, redefine “people, goods, and places” by building a big data-driven digital store solution. Create a consumer operation system that spans the entire lifecycle of the consumer.

Pain Points

Difficulties in Attracting Store Traffic

The traditional “wait-and-see” methods (distributing flyers, elevator posters) are passive. They involve brief interactions with consumers and limited engagement, making it difficult to effectively attract foot traffic.

Significant Erosion of Profits Due to Platform Traffic

Relying on platform traffic (like Alibaba, Ele.me) results in significant profit erosion. It is challenging to accumulate proprietary consumer data for secondary monetization.

Lack of Data and Digital Capabilities

The absence of consumer data and digital operation capabilities leads to low customer loyalty. This makes it difficult to effectively cultivate and convert consumer demand.

Low Operational Efficiency

Multiple stores and reliance on sales staff lead to high costs, complex management, and slow decision-making. A lack of digital tools hinders optimization and efficiency improvements.

Unknowable oOfline Sales and Service Process

The reception process is a black box; managers cannot fully understand the actual communication that occurs between employees and customers.

Tailored Solution

Online to Offline Traffic Conversion

Efficient and low-cost online customer acquisition and nurturing, attracting consumers to visit offline stores, and facilitating conversion.

Digitizing Offline Experience

Retail formats establish communication channels with customers through smart in-store interactions, triggering the conversion of offline users to online.

Continuous Offline to Online Consumer Interaction

Attracting new online users based on high-quality offline customers.

Online Private Domain Operations

Online display and intelligent recommendation of products and services to promote conversions, while coordinating offline physical delivery.

Empowering Frontline Sales with LingTing Smart Badges

Comprehensively record the communication process between sales and customers to help businesses identify frontline issues and enhance the execution of sales SOPs.