Industry Solution – Electronics-Mininglamp Technology

Electronics

Assist home appliance and consumer electronics companies in building interconnected public and private traffic pools, enhancing long-term user value.

Pain Points

Public Advertising is Hard to Control

High marketing costs and poor effectiveness continuously squeeze the profit margins of companies.

Difficult to Grasp User Needs

Challenging to understand user needs and unable to sense terminal and market sales dynamics.

Declining User Engagement

Decreased user engagement and low brand loyalty.

Challenging Sales Process Management

Difficulty in controling the in-store sales process, leading to customer loss when employees leave.

Low Data Utilization

Fragmented online and offline data with low utilization rates.

Opaque Offline Sales and Service Process

The reception process is a black box, making it difficult for store managers to understand the actual communication between employees and customers.

Tailored Solution

? Attract and Convert Customers

Leverage customer needs and interests to drive omnichannel traffic. Offer 1-on-1 personalized service and unified activities to showcase professional service.

? Deep Insights and After-sales Service

Analyze conversations to understand customer needs and preferences, offering tailored after-sales support. Use visual work order management for efficient issue resolution, boosting satisfaction and repurchase rates.

? Lingting Badge

Collect data from the offline store sales and service processes, anonymize it, and generate analytical insights to unlock the “black box” of offline store management, addressing the challenges of managing these processes.

? Customer Data Platform

Integrate consumer data across all channels using Super ID for cross-device and cross-platform customer data recognition and connection, enabling businesses to enhance marketing, sales, and service experiences in a unified manner and manage users efficiently.

? Marketing Automation

Utilize model algorithms to accurately target customer segments and automate outreach, helping brands achieve seamless, multi-channel, and precise customer engagement.